problem fixed...
i found out that the car would start when i was holding the key in the cranked position (not good for the starter but i had to do it to find out). figured out the problem was the colored part in the pic...
its the electrical part of the ignition switch (Honda Part # 35130-SS0-306 ~$65).
turns out that its a much easier fix than i thought it was going to be... took me all of 1 hour to replace the part and re-zip tie the wires back together.
and i got a new battery and i can totally tell the difference