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According to a new survey by Consumer Reports, Honda has surpassed Toyota to become the number one brand for customer loyalty in the U.S. According to the new report performed in April, 68 percent of current Honda owners said they would "most likely" buy another Honda – up one percentage point. Toyota slipped to third place dropping 13 percentage points from 70 percent to just 57 percent. This allowed Ford to sneak into the second place spot, gaining three points for a total of 61 percent.

As for the other giants of the U.S. auto market, General Motors dropped to 49 percent (down from 57 percent), while Dodge posted continued losses in customer loyalty from 32 percent down to just 24 percent.

Toyota's loss suggests the automaker may have to extend the significant incentives it has been offering in order to sustain sales.

Consumer Reports says the results of the survey are based off of 1,704 U.S. vehicle owners and compared to the last such survey in December of last year.

More: Honda Tops Toyota in Customer Loyalty on AutoGuide.com

BoxtypePrelude

True, based on the Philippines Car Customer Brand Loyalty report, Honda too took the plum. I may not know all the details of it but I guess it shows where Honda gives free mechanic check-ups for your Honda during summer to find and diagnose problems that are not noticed.

Plus, just sign up when you buy a Honda vehicle and they give away monthly items like Honda Magazines and other Honda Premium items based on their customer draw.

Plus they give away extra flexi-terms on Customers who recently purchased a Honda and apply those flexi-terms for your next purchase.

thepreludedude

i love my prelude (same with my 99' R.I.P) but not much excites me in the current line up. maybe accord coupe.

CarFan1983

Honda Low Price Assurance, loyal to customers....

sunnys

i like to read this forum,it contains a lot of many informations..........
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