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According to a new survey by Consumer Reports, Honda has surpassed Toyota to become the number one brand for customer loyalty in the U.S. According to the new report performed in April, 68 percent of current Honda owners said they would "most likely" buy another Honda – up one percentage point. Toyota slipped to third place dropping 13 percentage points from 70 percent to just 57 percent. This allowed Ford to sneak into the second place spot, gaining three points for a total of 61 percent.
As for the other giants of the U.S. auto market, General Motors dropped to 49 percent (down from 57 percent), while Dodge posted continued losses in customer loyalty from 32 percent down to just 24 percent.
Toyota's loss suggests the automaker may have to extend the significant incentives it has been offering in order to sustain sales.
Consumer Reports says the results of the survey are based off of 1,704 U.S. vehicle owners and compared to the last such survey in December of last year.
As a part of our ongoing improvements to the site, next week we will be upgrading the vBulletin software to a safer, newer version. As a part of this upgrade, the site will be down for approximately 8 hours or so. There will be a maintenance message up with any updates if anything changes. I don't have an exact date for the upgrade, but I figured I should give you the heads up anyways. Thanks for your patience during the downtime and your continued support! Cheers!
For 2010 the New York Auto Show has a bit of everything and continues to deliver with a concentrated presence of luxury vehicles. But this year the luxury fits into numerous niche segments. On one end, there's the world premiere of the 2011 Infiniti QX56 SUV, while on the other there's the North American debut of the Lexus CT200h hybrid hatchback. Luxury will even take wagon form, with Acura announcing the TSX Sport Wagon, while rumors suggest Cadillac will unveil a CTS-V SportWagon. Heck, Hyundai even has a flagship luxury sedan, called the Equus, that is designed to compete with cars like the Mercedes S-Class. Aston Martin is showing its four-door Rapide and Porsche has on display its Cayenne S Hybrid SUV.
In more traditional luxury, BMW is unveiling the all-new 2011 5 Series for the first time in North America, flanked by the facelifted 3 Series, 335is, 2011 X5 and Alpina B7.
Outside the luxury sphere there are exciting vehicles, including crossovers like the Nissan Juke, Mitsubishi Outlander Sport, 2011 Kia Sportage and MINI Countryman. And when it comes to sedans, the Korean automakers are showing important new contenders like the 2011 Kia Optima, as well as turbocharged and hybrid versions of the Hyundai Sonata.
And after unveiling the all-new Legacy and Outback last year, Subaru has the incredible new Impreza WRX which gains the STI's wide-body for 2011.
For those of us who grew up and believing that Honda and Acura were the only "cool" auto manufacturers in the world, RealTime Racing had the coolest of the cool. From NSXs to Integra Type-Rs to RSXs to TSXs, RealTime Racing campaigned some of the most beautifully built touring car racers of the last two decades.
Being 11-time World Challenge Champions is no easy task and it looks like RealTime Racing is looking for a whole new challenge for 2010. "Coming into the new year we had a decision to make: Remove a number of go-fast bits and run in Touring Car, or tune up our TSXs to try and be competitive in GTS," explained '08 Touring Car champion Cunningham. "It's a faster group of cars – anything from other Acuras and Lotus, all the way to big iron like Corvette and Viper."
Those big sports cars probably won't to be too popular, however, with the field likely to be dominated by the Acuras and a fleet of BMWs that are expected to make the jump to GTS.
By being able to build on top of an already strong and championship-proven platform, RealTime Racing will once again return as the favorites for us enthusiasts growing up loving all things Honda and Acura. This may just be the excitement we've all been waiting for from World Challenge; seeing new-generation Acura TSXs competing against heavy American muscle and other nimble counterparts.
We'll be sure to see how the RTR Acuras compete, with the first race of the season taking place this weekend in St. Petersburg, FL.
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